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Written by Editor
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Saturday, 13 March 2010 |
 Stories That Sell
What excites you most about your book’s topic? Why did you choose it?
I truly believe this is a topic whose time has come. Today’s buyers need proof that solutions work as promised. Using your customer success stories to sell products, services and ideas is exponentially more credible and effective than what the vendor says about its products and services – and organizations simply don’t do this enough. There are powerful customer stories that they just aren’t sharing with their audiences. The book assembles a decade of experience to help companies use their customer success stories for competitive advantage.
How long did the book take you from start to finish?
20 months from the start of writing to the release date.
What aspect of writing the book did you find particularly challenging?
All day, I sit in front of a computer and write for client projects. Throughout the book process, I continued to work pretty long hours for my day job. When the end of the regular workday hit or the weekend came around, I had to really dig deep to find the discipline to stay in front of that computer to write the book when I really wanted to get outside or do something active.
What surprised you the most about the book writing process?
I featured more than a dozen organizations in my book, and had each one review, edit and approve the parts written about them. I expected it to be more difficult to get big-name companies to talk about their internal practices publicly in this way. Toyota, Amdocs, SAP, Kronos, Sage Software and more all stepped up and agreed.
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Last Updated ( Saturday, 13 March 2010 )
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Written by Editor
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Saturday, 23 January 2010 |
The year - 1953
 Replacement Child
In his heart, my father wasn’t at all sure they should have another child. He missed his little girl terribly—was bitter about her death. He blamed himself for not being there to protect his family. He replayed his revised scene in his mind a thousand times: my mother rushing out of the apartment with Linda rolled in the quilt while he ran back to push the beam off of Donna, lifting her up over the flames and smoke, carrying her down the steep stairway just before it collapsed.
There could be no replacement for Donna. He didn’t want one. And he thought Linda would need their undivided attention for many years.
But, he wanted his wife back. He needed her smiling again. If a new baby would do it, he would comply.
My father chose the Blumenkrantz Hotel in Lakewood because he knew how much his wife loved the ocean, and because it was an affordable way to get away to the beach for a few days. They needed a change of scenery. Different surroundings to shift their perspective, lift their spirits—their souls—from the oppressive daily grind. |
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Last Updated ( Saturday, 23 January 2010 )
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Written by Our Reviewer
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Thursday, 23 October 2008 |
A Trip Back In Time to ChinaReviewed by Stuart Nachbar
In 1977, when I was a junior in high school, Roots was the first family legacy series I had read. I was motivated to read the book after I had learned so much from the TV series. The series spanned several generations of a black family immigrating to the United States and surviving slavery to eventually prosper on their own. Released nearly a decade after the assassination of Martin Luther King, Roots won nine Emmy Awards and the finale is the third-highest rating television program ever. The movie and book were factually disputed at the time, but I learned much from the story.
 Return to Middle Kingdom
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Last Updated ( Thursday, 23 October 2008 )
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Written by Webmaster
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Wednesday, 30 April 2008 |
Virtual Book Review Network interview with Lindsey Pollak, author of Getting From College to Career
How do you get a job without experience and get experience without a job? It's the question virtually every college student or recent graduate faces. In Getting from College to Career: 90 Things to Do Before You Join the Real World, Lindsey Pollak offers the first definitive guide to building the experience, skills, and confidence grads need before they start their first major job search.
 Getting from College to Career
LAUREN SMITH: What inspired you to write Getting From College to Career – your own experiences, the experiences of others, or a little of both?
Lindsey Pollak:
Getting From College to Career is the book I wish I’d had when I was in college. It’s the book I wish my younger brother and sister had. It’s a collection of all of the tips, ideas, advice, secrets, strategies and warnings that I didn’t even know I didn’t know.
It has also launched a dream career for me—working as an author and speaker helping college students and young professionals. My senior year of college I was a freshman counselor (resident advisor), living with and advising a group of freshman students. To this day it was my favorite job I’ve ever had—and this book provided the opportunity to continue this work. As a counselor I learned that helping students build confidence and a sense of themselves is just as important as teaching them specific skills. That’s the attitude I brought to writing Getting From College to Career—compassion for this very challenging and scary time of life, and a desire to help each student/reader find his or her own path and not fixate on what a recent graduate “should” do. I think of the book’s readers as extensions of the freshmen I counseled in college. My goal was to be a big sister to the reader—young enough to relate to their time of life and old enough to have some wisdom and perspective to share.
LAUREN SMITH: Do you think today’s college graduates face bigger challenges than ever before; if so why and what are those challenges?
Lindsey Pollak:
In many ways, yes. Demographically, there are simply more young people today, who are more educated and who more aware of available opportunities and global competition because of the Internet. Millennials are building careers in a time of tremendous competition, but also unprecedented global opportunity. I think it’s incredibly exciting!
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Last Updated ( Saturday, 13 March 2010 )
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Written by Webmaster
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Monday, 05 November 2007 |
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Lauren Smith: Denise tell us, what is your book about?  Give Me Back My Credit
Lauren Smith: Why did you write it? |
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Last Updated ( Monday, 05 November 2007 )
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